E-commerce sales of Russian fashion brands grew by 30 per cent last year. These brands are popular due to their fascination with otherness, preference for earth-toned materials, and love of leather. We will be exploring the Russian fashions as well as the reasons behind their love affair for leather in the following article.
e-commerce sales of russian fashion brands increased by 30 per cent in 2018
Despite a slowing economy, Russia's fashion industry has been relatively stable. The sector's success has been supported by high-spending tourists in Russia and price-conscious shoppers. Online channels have increased their market share but there are still many challenges. The lack of credit cards, and the widespread distrust of the internet are just two of the challenges. You may still be able to compete in Russia if you have a strong digital presence.
Russia's independent retailers are growing in popularity. 12 Storeez was founded in 2014, by twin sisters Marina & Irina. The company produces 12 collections per year, and has 1.4m followers on Instagram. Concept stores are starting to make an impact in the country.
Russians love otherness
Russia was ruled by an oppressive regime during the Cold War. This regime was antagonistic to western values, including gay equality and religious toleration. These values were not accepted by the Russian culture or the Soviet-era Russians. In response to opposition, the regime reestablished relations with the Church and promoted ideas by Eurasianist philosophers as Ivan Ilyin.
Russia is a country that crosses the borders of both the west and east worlds. It is comparable to many European neighbours. Further, the Cold War was a negative reflection of the country. The infamous villains of Hollywood movies, 'Russians hellbent to take over the world', were also popular. The negative perceptions created suspicion and intrigue in the world about the country.
Their preference for earthy colors in clothing
The recent athleisure craze has been driven by the rise in popularity of earth tones in clothing. These colours are versatile, and go well with almost everything. They're great for outerwear and sportwear, especially jerseys. Another popular way to wear earthy tones is to layer.
The earth tone colors include browns, tans, sienna, and sienna. You can also choose from a variety of green, yellow, and orange. These colors can become particularly vivid in the spring. You can also use this palette to reflect a relaxed, casual feel.
They have a fetish about leather
Russians have a great love for leather. It is no secret that the Russians love leather products. This carries over into their fashion style. High heels and dark colors are more popular for women than they do for men. Though Russians are very different from Westerners in terms of their dress sense, many commonalities remain. Both men and ladies love leather, so leather jackets are an essential part of Russian fashion.
FAQ
Do I have to dress badly?
Yes, of course! You won't be judged as long as your appearance is good.
Even better, you can dress up a bit. This will reflect your personality and make it more appealing.
Is it possible to buy clothing online?
There are plenty of clothing stores online. Some stores offer free shipping. Some charge a small fee.
Online clothing shops can sell anything from jeans to swimsuits.
The variety of products available varies from store to store. Some sites specialize in men's clothing and others can cater to both.
Are pants really worth the price?
Pants can be purchased for as low as $10 or $100. You could spend as much as $1,000 on a single pair.
There is no need to spend that much. You need to ask yourself if you really do need to spend so much money on a pair.
If you plan to wear them daily, it is especially important. In this case, it makes sense to invest in a good pair of pants that will last more than a year.
How do I identify the best stores with the best selections?
There will be many stores that sell clothes. Some shops sell just one type of product. Others sell many products.
Remember that not all merchandise is sold at the same place.
For example, if you want to buy jeans, you'll need to choose a store with many different brands. A store that sells many styles of shirts is the best place to shop for them.
If you wish to purchase a specific brand or pair of jeans, you must visit a boutique that specializes in them.
How is a trend different than a fad.
A trend is an idea whose time has come. Trends are not just passing fashion but a way of living that is ingrained in our culture. Trends will be here to stay. They are a permanent fixture of our lives.
A fad is temporary. It fades quickly. It doesn’t last long sufficient to make an impact on our lives.
Statistics
- Nano influencers have less than 10K followers and have the highest engagement rate with 4%. (thetechfashionista.com)
- STUDENTS GET 10% OFF GET YOUR CODE (asos.com)
- The middle 50 percent earned between $42,150 and $87,120. (en.wikipedia.org)
- The lowest 10 percent earned less than $32,150, and the highest 10 percent earned more than $124,780. (en.wikipedia.org)
- For her AW15 menswear show, according to Water, "where models with severely bruised faces channeled eco-warriors on a mission to save the planet." (en.wikipedia.org)
External Links
How To
How to Style Clothes
How do I style clothes? You can style your clothes however you want, even if they aren't trendy. Fashion is constantly changing. You should never try to copy someone else's style; instead, learn from them and make your own unique style!
When styling yourself, the most important thing is to keep it simple and easy. If you want to look good, don't go overboard trying to find something to wear that fits perfectly. Instead, pick out whatever looks good on you, whether a shirt, pants, jacket, skirt, etc. Put it all together to create one outfit. As long as the pieces are well coordinated, it doesn’t matter how many you have. Mixing patterns and colors can make outfits look great together.
You can always add accessories to finish off any outfit. Accessories are usually small items, such as scarves, hats, watches, rings, necklaces, earrings, bracelets, and purses. These accessories can give your outfit some personality and help make it stand out. Think about which colors will complement and contrast with your clothes when shopping for accessories. A red scarf might be a good choice if you are wearing blue jeans and red shoes.